Introducing Finland's Best-Kept Secret to the UK Market
From Helsinki to London: Building a Nordic Beverage Brand for the UK
Our mission was to create a complete brand identity from the ground up, establish digital presence across all channels, and build a compelling narrative that would educate UK audiences while driving curiosity and trial. We needed to position Poro not just as another beverage, but as an invitation to experience authentic Finnish culture, modern well-being, and genuine connection—all while competing in the crowded UK drinks market.
"The Finnish Badly Kept Secret"—A Brand Built on Intrigue
We developed Poro Long Drink's complete brand identity, digital ecosystem, and go-to-market strategy, centered around one compelling idea: The Finnish Badly Kept Secret. This creative direction sparked curiosity while authentically representing the brand's Nordic heritage. Our deliverables included: - Brand Identity & Guidelines: A modern Nordic visual system that balances authenticity with approachability—clean, uplifting, and distinctly Finnish - Creative Direction: Messaging that positions Poro as an inclusive, optimistic lifestyle choice (only 85 kcal, maximum flavor) - Shopify E-commerce Store: A fully-built online shop optimized for conversions and user experience - Digital Strategy & SEO: Content architecture designed to educate UK consumers about long drinks while building organic visibility - Marketing Assets: Complete suite of advertising materials, social media content, and branded merchandise - Community Building: Establishing communication channels and touchpoints that foster the togetherness at Poro's core The result is a growing brand that's steadily introducing British consumers to Finland's favorite refreshment—one curious sip at a time.
