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// Insights on SEO, Web Dev & CRM | Two Doors Digital

September 20, 2026

Why Your Site Can Rank on Google and Still Be Invisible to AI Search

Ranking on Google and being cited by AI search are no longer the same goal. A page can sit on page one and still be completely invisible to ChatGPT, Perplexity, or Google's AI Overviews, because those systems don't just crawl your page, they try to read it the way a text-only scraper does: strip the HTML, grab what's left, and decide if there's anything worth citing. We found out exactly how unforgiving that is by running our own free audit tool on our own homepage.

August 17, 2026

Why More Calls-to-Action Can Actually Lower Your Conversion Rate

More buttons don't mean more conversions. A visitor who's offered five different next steps usually takes none of them, because choosing between competing offers takes more effort than just leaving. One clear path converts better than five good ones fighting for the same click. We learned this the hard way from our own homepage.

July 20, 2026

What Actually Happens to a Lead After They Fill Out Your Form?

For most small and mid-sized company sites, the honest answer is: someone has to remember to check an inbox. A working contact form and a booking link cover lead capture, but capture isn't the same as follow-up. Without CRM or marketing automation behind the scenes, every submitted lead depends entirely on a person noticing it, and people miss things.